Rewrite - Extended Research Report Essay Example | Topics and Well Written Essays - 1000 words

Rewrite - Extended Research Report - Essay Example It is vital to know the skills of employees as to understand the goals that they should take on. Research findings have shown that employee performance evaluations also depend on the development and organizational improvement of the company. By conducting this evaluation, employees can be instructed on how to provide better work. The evaluation can also help to provide the employee with personal development and organizational goals. The possibilities of an increase in salary, a promotion, and good recognition can also result from employee evaluations. This report concludes that not only do employee performance evaluations help to improve employee work, but can also aid a company in improving its business. Goals, whether long-term or short-term, cannot be met without regular evaluations. Recommendations discussed within the report include: increased productivity, making retainable and realistic goals, improving business relations, and helping various industries to narrow down on areas within their business that need improvement. This final paper is based on the extended research report that I have been conducting, providing an up-to-date status on employee performance evaluations based on the subject of human resources in the field of business. To completely understand the challenges that people face with human resource issues, I have opted to research and address the importance of the employee performance evaluation. I began researching this topic on June 10, 2010, and have been steadily adding on to it until it was completed. Employee performance evaluation has been an interesting topic to research and write about. When employers undergo performance evaluations for their employees, they are providing their workers with either praise or criticism, letting them know of the good they are doing and if anything needs to be changed.

Role of CNO (Chief Nursing Officer) Essay Example | Topics and Well Written Essays - 500 words

Role of CNO (Chief Nursing Officer) - Essay Example According to a 2002 survey, approximately 55 percent of the CNOs were found to report directly to the Chief Executive Officer (CEO) (Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing, Robert Wood Johnson Foundation., & Institute of Medicine, 2011). This presents the CNOs with a good chance to present the ailing problems of the treatment, disease management, patient safety, and nursing staff safety to the top management board. In other words, the CNO is a representative for the nursing staff and the patients to the health care administration. This should go in hand with the implementation of strategies that are geared towards the improvement of the quality of services in the health care institutions. In most cases, the management board focuses primarily on financial and business aspects of health care institutions (Committee on the Robert Wood Johnson Foundation Initiative on the Future of Nursing, at the Institute of Medicine., Robert Wood Johnson Foundation., & Institute of Medicine, 2011). However, with the representation of the CNOs in the board, there is an all-round structure of administration that can make diverse and all-inclusive decisions that touch on all the stakeholders in the health sector. The significance of their representation is that they are directly in touch with the nursing staff and the patients as well as other stakeholders in the health sector. It is through the representation of the nursing staff by the CNO in the hospital board that critical issues affecting health care such as understaffing, budget pressures, turnover levels, and retention can be satisfactorily addressed. Another significant role of the CNO in health care is guaranteeing and assuring the quality of services offered in the clinics. The Chief Nursing Officer ought to directly supervise the nursing staff to ensure that patient satisfaction is achieved. The achievements and

Benefits of Alternative Energy vs Fossil-Fuelled Energy

Benefits of Alternative Energy vs Fossil-Fuelled Energy Alternative Energy vs. Fossil Fueled Energy One of the largest issues that we as a nation are facing in the 21st century is how we as a nation can go about obtaining the energy we need to support our nations operations; from transportation, production, lights and heat. In today’s world fossil fuels is supporting upwards of 90 percent of our everyday energy needs. Through the US Department of Energy, nuclear power plants provide roughly 19 percent of our power needs while the rest of our energy requirements are met through either coal or renewable / alternative energy sources. However, the way that our nations demand for energy is growing within the next twenty years we will need at least double the requirements that we have right now. Both the public and private scientists have been debating for some time on how we plan to fill the gap of energy. Are we going to remain constant with burning fossil fuels or finally go with the greener alternative methods of producing energies? Both fossil fuels and alternative energies h ave their ups and downs; however, we need to make up a decision before it becomes too late change the ecosystem. However, in order to enact change, we must first take a look at the past and see how we got to our current point in history. There are early reports that coal was first used in China around 2000 B.C. for cooking and heating, and they were using this fossil fuel for at least 4000 years at that time. They even used coal during med-evil times in Europe for cooking; however, due to coal creating so much smoke and soot they considered it to an inferior product so most stuck to wood. Around 200 B.C. the Chinese discovered natural gas, and devised a use for it such as heating. The Chinese were also able to create table salt from the brine that would be created in the natural gas-fired evaporators. About the same time in Europe, the Europeans we able to harness the energy from moving water with the creation of water wheels. Then with this new creation they were able to crush grain, tan leather, saw wood, and smelt and shape iron. With this invention it would be the early signs of industrial processing. The productivity and output increased drastically, so the dependence on animal and human muscle power began to decline. The places that had good water sources for these water-powered waterwheels became great centers of industrial and economic activity. Now, during the first century A.D. Chinese discovered petroleum (oil) and with its discovery they found a way to refine it for use as an energy source. Now moving forward to the tenth century A.D. the people of Persia developed the first windmills, the mechanics were quite similar to the currently used waterwheel. The uses for the windmill were very similar from grinding corn-grain, and since they may have not had a readily accessible water source the windmill would be used to pump water to irrigate crops. The invention of the windmill would spread around the world from India, China, Europe, Middle East, and even gradually make it to the United States. As we move throughout history everything grows and multiplies as will the need for energy, we get to the 1700’s and people are beginning to realize the benefit of coals energy production is much higher than the waste left behind. So people use coal to replace wood, water, wind, and even the oil from whales. However, where coal is mined from they have to come up with a way to get rid of the water that keeps filling the mines in order to get access to the coal. So during the early years of coal mining was a slow and tedious problem that was solved in the early 18th century the first steam engine was developed and with this steam engine they made a pump in order to pump all the mines free of water. With this development they were able to increase the production of coal by 300% in the United Kingdom. By the mid-18th century and a commercial coal mining begins in the United States in Richmond, Virginia. More and more feats and first occurred more rapidly. In the early 19th century according to the National Hydrogen Association, Electrolysis was developed by scientists William Nicholson and Sir Anthony Carlisle. Electrolysis is when you apply an electrical current to water, this process produces hydrogen and oxygen gases. With these discoveries was one of the first steps of developing hydrogen energy and or hydrogen fuel cells. The U.S. drilled its first natural gas well in 1821, and with this new energy source they weren’t able to transport it over large distances yet so it was mainly used for lighting. However, with the limited use at the time natural gas was only used for street lighting till around the end of the 19th century and was replaced by the new electric lights. During the 1800’s the United States saw many different revolutionizing inventions in regards to energy sources. Coal took the place of wood in the steam engines of locomotives due to it burning hotter and longer than wood. Ethanol was developed and became a very popular alternative to what oil lanterns mainly due to being incredibly cheaper, and whale oil when burnt left a residue on everything. Then a few years later as people began to move west into the heart of the country people needed water to drink and irrigate their crops so these homesteaders built windmills. The windmill was used for pumping from deep within the earth since regular water sources weren’t readily available. Shortly after the Civil War, the petroleum industry continued to make advances and this continued to grow the demand for energy production well into the 20th century. This industry drew the interest of many different business men; however, none will be as dominant as John D. Rockefeller. Mr. Rockefeller created Standard Oil Company during the late 19th century, and with his new company he found way to increase production / refinement of petroleum, and he was able to do this much cheaper than his competition. With the efforts that John D. Rockefeller and his inventions, he was able to push petroleum to the forefront that it is today. Then in 1876, scientist William Adams and Richard Day were able to create the first solar cell from Selenium. This was a step in the right direction for alternative energy. Even though the solar cell didn’t work properly the footwork was there and they just needed to make a few adjustments and come back at it. Even Thomas Edison called this discovery â€Å"scientifically of the most far-fetching importance.† So as you can see Thomas Edison saw the direction the world was headed to and didn’t like the outcome and hoped for change. Right around the corner in time, the young inventor Thomas Edison was perfecting his DC (Direct Current) electric generator and in 1882, Edison installed the first electric plant in New York near Wall Street. The first electric power plant only served a square-mile area. Only the extremely wealthy could afford electricity at the time. The first customers were J.P. Morgan, the nation’s largest newspapers at the time, and the New York Stock Exchange. Now lets’ move forward in time about 50 years to 1935, the Hoover Dam is built and with it came the world’s largest Hydroelectric Power Plant. The Hoover Dam is located on the Colorado River, and it creates most of the energy used on the west coast of the United States. Then in 1946 after the creation of the nuclear bombs that were dropped on Hiroshima, and Nagasaki, scientist found that there are peaceful application for nuclear power; hence the Atomic Energy Act was put in place and the United States created the Atomic Energy Commission. Then low and behold just a few years later in 1950, petroleum becomes the most consumed fuel in the United States. Then in 1954, Congress passed a law that made it possible to use atomic energy for non-lethal purposes. (Atomic Energy Act 1954) Shortly after the AEA (Atomic Energy Act) went into place we had our first operational nuclear power plant in Shippingport, PA. This was the first large scale operating power plant just 15years after Enrico Fermi was able to sustain the first nuclear reaction. This power plant only operated for 25 years before being shut down in 1982. Then four years later the world had the largest nuclear accident in Chernobyl, Ukraine. The accident occurred at the number 4 reactor, where a sudden surges of power destroyed the reactor and with this destruction, massive amounts of radioactive contaminants were released into the atmosphere. Even though the number of people directed by the explosion were minimal, there are people still paying the consequences today from the cleanup efforts. So as you can see there has been numerous developments for the uses of fossil fuels, and quite a few for the alternative energies. The problem that we face is that we as people of the United States and the world have become too dependent on fossil fuels such as oil / petroleum for our energy needs and the cost for these necessities are mounting higher and higher. All the technological advances that are being created today hardly make it to the main stream due to the car manufacturers, or anyone that would stand to lose large sums of money with these improvements in alternative energy. There are arguments all over the place when it comes to pro alternative energy or pro fossil fuels. We are trying as a nation to get renewable energy to take the place of fossil fuels. When the Bush Administration lifted the ban on off-shore drilling, they thought this would help reduce the price of oil, and help us save money at the gas-pumps. However, the true impact was insignificant except for the wildlife affected in the area of the drilling rigs in the Gulf of Mexico, Pacific, and Atlantic Oceans. Just look at the BP oil spill in April 2010, from there Deepwater Horizon drilling rig that exploded and the open oil well continued to dump crude oil into the Gulf for 87 days before stopped. Executives from large oil companies saw that we as a country need these reserves of that are off-shore to create the energy for tomorrow. (Exxon Mobil) However, as a nation we need to put a stop to inflating the profits of these companies, and focus on the newer cleaner energies. One of the things that people tend to forget is that renewable energy is renewable and it’s quite easily generated, while fossil fuels are considered to be a perishable item that can be used only once. Unfortunately, there are people that think we are stuck using fossil fuels such as coal, natural gas, nuclear energy, and petroleum. All it takes is the right person to set the tides of change in motion, and then we will be on our way to a healthier / cleaner world. There are scientists that believe that United States could be a zero-CO2 emission nation within the next thirty to fifty years and this is accomplished without nuclear power. Our nation could achieve this remarkable feat, we just need to make a bigger push for solar farms and wind power turbines. However, other scientist in Texas believe that we are incapable of achieving this due to their studies of wind energy and solar geothermal could never replace the power output of nuclear power plants. Also, they went on to say that the United States is maxed out on hydro-electric power stations due to all the major rivers this would be viable is already in use. This is the thinking that has got us to where we are today. Sometime in the future the world will need to reset itself with an â€Å"ice age.† If you take a look at the timeline for CO2 emissions in history, it shows that the emissions rise to a certain level then the earth began to cool causing and ice age. The way that we are going about pumping millions of tons of CO2 into the atmosphere it may be speeding up the process. Now let’s take a look at solar power. The benefits of solar energy vs fossil fuels energy are insurmountable, solar panels create no emissions or waste during their use. Unlike the power plants that use fossil fuels, solar panels produce a clean renewable energy that gets its fuel from a source that doesn’t need to be located, transported, combusted etc. So as you can see solar energy is the cheapest, better yet all-around energy source. The scientist that are supposed to better mankind, instead are focusing putting down solar power stating that solar isn’t a viable option due to the vast amount of area required to collect the sun. So this alternative energy has only remained a viable option due to the tax breaks given to the green earth community. Even though taking up a lot of land may be wasteful, the change in technology and solar cells today is makings solar energy a lot more viable of an option. If during the construction of homes they include the new solar technology available they could possibly eliminate the need for external energy requirements (RGS Energy). We as a nation are always looking for ways to combat Global Warming. Wind power remains at the top as a competitor form of alternative renewable energy. According to a study conducted by the National Audubon Society in 2008. Wind Turbines in the United States generated nearly 15,000 Megawatts of power. That amount of power was enough to power roughly 3 million homes or 20% in the nation. Unfortunately, the windfarms need large amounts of land in order to operate compared to the fossil fuel counterparts. Also windfarms of course need to be in places the wind blows constantly. Unfortunately, the locations needed are also the migration routes for many of our endangered species of birds. The Sierra Club refers to these windfarms as â€Å"the Cuisinart’s of the air.† The understanding it’s horrible that innocent animals may die during energy production. However, we will find that creating one megawatt of electricity by the wind turbines and reducing the our use of bio fuels such as oil and coal far outweigh causing the earth to become even more polluted than it already is. As we moved through a few different alternative energies let’s look at nuclear energy, and how we as a nation turned away from coal power plants to nuclear power in order to affect change in the right direction from facing another climate change. In the United States today there are 707 operating coal-fired electric plants, and these plants are producing 36 percent of the CO2 emissions. CO2 gas is the primary ingredient of greenhouse gases that are needed for the climate to change. The Atomic Energy Commission believes that nuclear power is the only way we are going to meet our energy needs of tomorrow. Green Peace International believes that the United States can cut those CO2 emissions by 75 percent within the next forty years. Yes, we can complete this without nuclear power or new efficient coal burning technologies. This can only be completed by continued development of energy efficient and renewable energies.

Acid Rain :: Free Essay Writer

Acid Rain   Ã‚  Ã‚  Ã‚  Ã‚  As the century past, the industrial society kept advancing. However, many advantages of the industrial society brings us also has a down side. One of the adverse effects of industrialization is acid deposition due to power plant, fossil fuel and automobile emissions. Acid rain is the popular term but the scientists prefer the term acid deposition. Acid rain can have adverse effects on the environment by damaging forests or by lowering the pH of the lakes and making the water too acidic for many aquatic plants and animals to live.   Ã‚  Ã‚  Ã‚  Ã‚  The father of acid rain research is an Englishman named Charles Angus Smith who suggested in, 1852, that sulfuric acid in Manchester, English, was causing metal to rust and dyed goods to fade. One source that causes acid rain are fossil fuel. Fossil fuel has many usage in our society. Such as to power electric power plants, industrial boilers, smelters, businesses, schools, homes and vehicles of all sort. These various energy sources contribute 23.1 million tons of sulfur dioxide and 20.5 million tons of nitrogen oxides to our atmosphere worldwide. When fossil fuels are ignited like oil and coal, they release carbon dioxide, a so-called greenhouse gas that traps heat within the earth's atmosphere which causes global warming that is taking place right now. Also, it releases sulfur dioxide, nitrogen oxide and various metals (mercury, aluminum) that are released into the atmosphere that reacts with other airborne chemicals (water vapor and sunlight) to produce sulfuric and nitric acid which later can be carried long distance from their source and be deposited as rain (acid rain) but acid doesn't just came from rain but also in the forms of snow, hail, fog, and mist. Forests are a complex ecosystems that involves trees, soil, water, the air, climate and other living organisms that support the community of wildlife: animals, birds, insects and plants and also a major economic resource. The countries hardest effected by acid rain is in the European countries, yet central Europe face a much greater threat since it has a large amount of forest area and about 8% of German's forest face the lethal effect of Waldsterben or forest death of acid rain. Acid rain kill about 50 million hectares of forest that have been damaged in Europe and in Central and Eastern Europe's thousands of tons of pollution each year that 14,000 lakes are unable to support sensitive aquatic life. Acid rain does not kill trees outright but weakens them to the point where they become susceptible to extremes of heat or cold, attacks from blight-causing or from inserts such as the gypsy moth, and

Danger of Cell Phone

In 2010, Opera Winfred, a talk show host, dedicated her show to nearly 500,000 people that re Injured and 6,000 that are killed each year because drivers are talking and testing while operating. Statistics and also real life events show If a person Is testing, talking and emailing on a mobile device while operating a motor vehicle Is a threat on the road. Fox News reported on 2008, a California Metro Link train carrying passenger collided with a freight train because the engineer who's responsible for deleting the train was testing.Now only the engineer In question was kill but also 25 Innocent passengers, making it the deadliest accident to date that involved the use of mobile device. Studies show the use of mobile device can become an addiction just like a drug, which can ruin relationships, distract you from dangerous event and also initiate dangerous scenario. Huffing Post conducted a research call â€Å"Are You Addicted to Your Cell Phone? † Huffing Post concluded in thei r survey that 66 percent of American is afraid to be separated from their phone.Why is that percentage bad? It is bad because those individual who are afraid to be separated from there phone are addicted which resulted to neglect to other human body. This addiction also causes relationship breakup, family neglect and even made people lose their jobs. There is also some health concerns and risk that involves using your cell phone. As of 2010, there are over 303 million cell phone subscriber in the United State, according to Cellular telecommunication and Internet Association.A research was conducted by The National Cancer Institute showing cell phones emit radionuclide energy, a form of non-ionizing electromagnetic radiation, which can be absorbed by tissues closet to where the phone is held. Ohio State University had conducted a survey showing pedestrians treated in U. S. Emergency rooms for Injuries related to phone use while walking. Since 2005 that number had double. Now today In New York and many other states you will see on some streets the word â€Å"look† printed on the ground for those cell phone user that use their phone while walking.Cell user must beware of all concerns, health Issues and risk that Involve the use of a mobile device. If cell phone holders not able to put his or her cell phone away while operating a motor vehicle It can be a reason for a fatal accident. Someone relationship, love ones and employment could be terminated because of there addiction to a cell phone. Lastly excessive exposure of your hand held device to the cell phone device but Just be mindful of the effects it may cause.

Marketing Plan for New Product Launch

{draw:g} {draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name & Id: Imran Shoukat MBP Members Name & Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: Purpose and Mission Part 3: Situational Analysis Product, Market Analysis Distribution Analysis Competitor Analysis Financial Analysis Other Analysis Part 4: Strategy and Objectives text:list-item} {text:list-item} Part 5: Tactical Programs {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Part 6: Budgets, Performance Analysis, Implementation Budgeting and Analysis Implementation Part 7: Additional Considerations Executive Summary This report explains the marketing plan for launchin g a fresh Juice named â€Å"Refresh†. This product has been made by the Glimmers Limited. And it is approved from the Ministry of health. In the very beginning of the report we have explained the mission and vision of the Glimmers and then we have further carried out our. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Lahore’s domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments and decided to target the kids, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and developed our product accordingly. Introduction to the Glimmers Limited Company’s Vision Statement: â€Å"Be the global leader in customer value†. Company’s Mission Statement: â€Å"To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society† The Glimmer’s Business in Lahore The Glimmers will commence its operation in Lahore from October 2010. The factory facility has been founded on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore. The factory is expected to match the demand of our products. We have ensured the installation of modern, sophisticated and efficient equipment, conforming to the very latest standards of â€Å"Goods Manufacturing Practices†. Introduction to Refresh People started too perished under the scorching heat of summer in our country. They need an energy drink to refresh themselves. Refresh is a fresh juice product. It provides energy and keeps people fresh when they are felt weak or tired from doing a lot of work. It contains vitamins and proteins which is a useful energy source. Vitamins give freshness and proteins are the energy cells that recharge the human body so that they work at their maximum. The students, employees and workers become tired due to the work burden and sunlight which make them feel loose. They need an energy drink that makes them re-energize so they may be able to perform better again and feel refresh. * Slogan*: â€Å"The taste u desire† Ingredients are: {text:list-item} Objectives: To increase 25% market share {text:list-item} {text:list-item} {text:list-item} {text:list-item} Current Market Situation Refresh is a fresh juice product that is going to introduce in the Lahore domestic market. We are focusing to all levels of generation. The kids, youths, mature and olds and overall families The prices of the refresh are moderate, because it is for everyone in the society. Market Demographics: The customer of the Refresh consists of following: Geographic’s: The refresh geographic target area is currently Lahore. We are supplying our product to all area of the Lahore. We have further divided the areas of Lahore into 4 zones. A zone includes Gulberg, M. M Alam road, Defence B zone includes upper Mall, Wahdat road, model town C zone includes lower mall, Allama Iqbal Town, Sabzazar Scheme D zone includes Multan road , Sakeem mor, Allama Iqbal town {draw:frame} b. Demographics: There is an almost equal ratio between male and female and also kids. We are focusing: Kids Youngsters Mature Old age persons Our Competitors The Refresh is currently facing a very competitive environment. Because the competitors of the Refresh are:- Shezan Country Nestle Sunfresh Benz Product Review: The Refresh is available in 250ml size and available in different Flavors like: Mango Apple Pineapple Orange Mix-fruit Competitive Review â€Å"Refresh† Competitors: The competitors of â€Å"Refresh† juice are more than 10. NESTLE & SHEZAN is leading market right now and other companies are far away from it. NESTLE & SHEZAN has loyal customers over the years because it is very old company and customers are aware of its merits & demerits. The company’s first purpose is to compete NESTLE and other juices which have large market share. The main competitors are {draw:frame} & {draw:frame} {draw:frame} Product: Shezan juice is a product by Shezan International Ltd. Qualities of Shezan: High availability Large range of flavors Standardized and attractive packing Large promotion and market coverage Available in Various weights packing. Price: Minimum price of juice is 12 R. s Place: Shezan has a large market share in Pakistan. Sales: Promotion: They promote this product through Electronic media Print Media FM Radio stations Wall Chalking {draw:frame} {draw:frame} Product: Nestle beverages is a product by Nestle International. Qualities of Nestle: Large promotion and market coverage Large range of flavors High availability Price: Minimum price of juice is 20 R. s Promotion: They promote this product through a. Electronic media b. Print Media c. FM Radio stations Place: Nestle has a large market share in Pakistan. All calculations based on non-rounded figures Strategy: Creating shared value global forum Good pricing Better Quality By offering different flavors Intensive distribution Attractive packing SWOT Analysis of Glimmers {draw:frame} Strengths: Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experienced staff Medical insurance of employees Pakistani made Targeted to low and middle class people. Reasonable price Expiry date above 6 months Weakness New in juice industry Small distribution network Strong competitor No market share Limited experience of customers Opportunities Increase the distribution network. Acquiring the newer technology & techniques. Market is very big & attractive. Take-over of the distributor Increased demand of high quality products due to Lahore being a developed city. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability. Increases of general sales tax Development of plant Marketing Strategy and Objectives The market strategy is based on positioning of the product in the mind of consumers. Providing high quality Juice to the customers. We will distribute our product on mass level so that we can maximize the profitability. Positioning Strategies: We want to put an image of our product in the consumers mind as compare to competitor’s product. We want to target the high school, college and graduate students and government sectors that have to work hard and need to â€Å"Refresh† them in an instant. *2. * Segmentation: * We made the market segmentation on the following basis: Density Age Gender Income Family size Family life cycle Occupation Education Social classes Life style 3. Targeting: We will target the following customers: Kids Youngsters Mature Old age persons Marketing Mix: Product Price Promotion Place Product Strategy: Develop the long-term relationship with the customers Give val ues to the customers to delighting them Do whatever it takes not to satisfy the customers but retain our customers In order to accomplish this objective, the company has established sales, marketing and support teams. Product variety: Our product would be available in the following flavors:- Mango Apple Orange Grapes Mix-fruit Brand name: The name which we have chosen for our product is *â€Å"Refresh*† {draw:frame} Quality: High quality assurance would be our first priority. This would be ensured by: Implementing high quality standards Total quality management Acquisition of the high quality raw materials Design: â€Å"Refresh† is a sweet, refreshing Juice with an eye catching Tetra hedral pack. *Features*: Here are of the some features of our product: Fresh original fruit juice Provides proteins and minerals Provides vitamins Beneficial for kidneys Excellent in taste Gives freshness Tetra Pack protection packing Packaging: Product units are packed in 6-layered Tetra Pack Brick Aseptic. Sizes: Our product is available in 250 ml pack. Pricing Strategies: Our pricing strategies for the product are for total cost, which include custom services and other expenses. Pricing strategy usually change as the product passes through its life cycle. The price should be set at moderate level in order to attract a large number of buyers and to gain large market share. Amounts are in Pak Rupees. The total per unit price for 250ml packs that we will offer as follows: The cost of fruits Rs. 3 Electricity Rs. 2 Factory Overhead Rs. 3 Miscellaneous Rs. 2 Retailer Margin Rs. 2 Profit Rs. 3 Total Price Rs. 15 In accordance to our strategy we have decided to offer the product to customers at the price of Rs. 15. The price is very much compatible and the offer is substantial enough to attract a large percentage of market in a very quick time. Price and Quality Grid: This grid shows what pricing strategy a firm is perusing:- {draw:rect} {draw:custom-shape} According to this grid we are offering high quality at low price. So we are following penetration strategy. Communication Strategies: Promotion: Actually the promotion is a first step when we are launching a new product, but we make its strategies in last. We want to make a good image in the mind of customers, so that they will buy only our products. Criteria for Promotion: In promotion our main objective is to provide: Awareness Knowledge Liking Preference Purchasing Main Sources of Promotion: Electronic Media Print Media Cabel network Billboards Hoardings Electronic Media: Print Media: Billboards: Hoardings: Cabel Network Benefits: Following are the additional benefits which are offered to the customers to give them Value: Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru DVD system Rs. 5000 Place: Distributors Review To assure the availability of its product â€Å"Refresh† juice has established effective network of registered dealers. The main target of these juices is Lahore. draw:g} The end consumer would then purchase â€Å"Refresh† from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that â€Å"Refresh† will be made available all over Lahore. Budgeting: Controls: This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected. Three main functions are performed under this element of planning that is: Measuring Comparing Correcting Measuring: We can check our marketing condition through measuring in which different types of tasks may be performed like Surveys Survey *for* *The* Future: In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not. Comparing: In controlling process we compare our product with our standards Correcting: If any problem occurs then correcting process will take place in which we found that from where the problem will arises. Marketing Organization: Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts. Action Programs: The â€Å"REFRESH† will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives. May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. June We will start an integrated print/displays/television campaign. The campaign will show how many features the â€Å"REFRESH† have for users to reenergize them. July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales. August _ _We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice. Story Board References: Philip Kotler* * * * (Principle Of Marketing) Journal of Marketing Journal of Advertisement Websites: www. mickinsey. com www. wikipedia. com *www. Nestle. Com* www. Angrofoods. com www. shezan. com www. marketing. com

William Shakespeares Hamlet A Review Essay

William Shakespeares Hamlet A Review Essay William Shakespeares Hamlet: A Review Essay Rich Martinez Period 6th 01-18-13 Act 3 Scene 1 Hamlet’s Soliloquy (Kenneth Branagh) *what is a Soliloquy? -An act of speaking one’s thoughts aloud when by oneself of regardless of any hearers, especially by a character in a play. Hamlet’s soliloquy in Act 3, Scene 1 is one of the most momentous instances in the play. Kenneth Branagh’s interpretation of Hamlet’s words brings to life the deeper meaning of this famous passage. By making specific decisions in his movements and tone, Branagh facilitates the understanding of Shakespeare’s writing. The passage begins with the infamous lines, â€Å"to be, or not to be, that is the question;† (55). Hamlet is trying to decide weather it would be easier to kill himself or live his life. As he does so, he is looking at himself in a mirror and speaks almost in a constant tone. The fact that Branagh is speaking in front of a mirror reveals that perhaps Hamlet is so insecure with himself that he needs the comfort of his own image to encourage him to take action. But Branagh’s decision to deliver this line in monotone suggests that Hamlet does not care about his life. However, this it contradicted when he asks himself if it would be better to just â€Å"suffer† (56) from all of his problems or â€Å"to take arm against a sea of troubles, And by opposing, end them† (58-59). Branagh shows that Hamlet does indeed care but his life, but his madness will not allow him to think lucidly. At the moment when he delivers this line, Branagh bends his elbow and makes a f ist with his right hand, and then takes a step forward. His actions suggest that he will actually take action and stop his suffering. The fist evokes a sense of violence, which may imply that Hamlet will use violence to deal with his problems. The fact that Branagh takes a step forward after he makes a fist is another sign of Hamlet’s insecurity. It shows that he will act violently before thinking about his actions, which might lead him to even greater problems. The passage continues with Hamlet wondering if it were better to sleep or to dye. He confuses himself even more by coming to the conclusion that dying is sleeping; therefore dreams are a part of dying. Branagh shows Hamlet’s agitation by breathing heavier while delivering the line â€Å"-ay, there’s the rub, For in that sleep of death what dream may come† (64-65). Hamlet is afraid that he will not be able to get rid of his problems even after death. Also, while he is delivering the line, suspense classical music begins to play in the background, which acts as an emphasis on Hamlet’s confusion. The music evokes a sense of loneliness that has taken over Hamlet. He is unable to share his troubles with anyone causing him to drown in a sea of thought. The movement in the music symbolizes that turbulence that is happening in Hamlet’s mind. Further on, Branagh stops and says, â€Å"When he himself might his quietus make† (74). Hamlet says that it would be easy to just end one’s own life, which is correspondingly portrayed by the stop in the actor’s motion. By instantly stopping the movement of his legs, Branagh is symbolizing the easiness with which he could stop the movement of his heart. At this moment, he also takes out a sword and places it in front of